Kai Tahi represents a distinctive fast-food chain tailored for the Aotearoa market. Its unique identity is crafted by incorporating Maori values, and strategically positioning the brand in a manner that sets it apart. This project was undertaken during my degree at Ara Institute of Canterbury and is not a real brand.
Incorporating three core Maori values, the brand features lively character designs aimed at effectively engaging the target audience. The primary goal of Kai Tahi is to foster a sense of connectedness during meal times, addressing a societal aspect often overlooked.
